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From the Akels of yesterday to the New Dawn Deli-Café of today…
There’s a New Day Dawning in the heart of Jacksonville's financial district…
On January 2, 2019 Dawn Elmore, owner of Elmore Enterprise and CEO of New Dawn Outreach (NDO), in a “leap of faith,” purchased Akel’s Delicatessen (315 W. Forsyth Street, Jacksonville FL), a local family owned favorite, in order to create a “for profit” support base for New Dawn Outreach. At that time, she contacted her friend and associate, Chastity McKnight's non-profit, Café Fellowship, Inc. to manage and operate the deli. The purchase of the deli made it possible for the McKnights to remain on the First Coast, managing-operating the restaurant, while serving in their appointed positions as directors with New Dawn Outreach.
The deli retained the cooks and sandwich artists along with many of the menu items the public has grown to love over the years. Chastity and Kelly are in the process of introducing a few of their personal culinary delights as special menu offerings.
In April 2019 Dawn elected to make the McKnights Managing Partners-owners. The ownership team consisting of Dawn, her mom Ramona Colley and the McKnights made a commitment to continue offering great “NY style deli sandwiches” along with special “Southern culinary delights,” in a friendly and inviting atmosphere.
At the same time, they began rebranding Akel’s as the “New Dawn Deli-Café.” This change integrates the relationship between the deli-café and New Dawn Outreach. Our delicious menu can be found at www.newdawndelicafe.com
Chastity and her husband Kelly McKnight, Ph.D., serve as Outreach and Marketing Directors, respectively, for “New Dawn Outreach.” NDO is a Jacksonville based 501(c)(3) who, as their main objective, focus on the homeless challenge within the Jacksonville metro area and beyond. Their primary emphasis is on the “Street Friends” living in the downtown area. NDO focuses on connecting them with needed resources such as medical attention, housing, support groups, rehabilitation centers, employment, etc., while reconnecting them with family members and friends… reaching those committed, and proving a hand up as they successfully transition back into their community as productive members of society.
The proceeds from New Dawn Deli Café are reinvested into the Jacksonville – First Coast area, focusing on downtown Jacksonville and its “Street Friends.”